The Company

Every idea begins with a problem.

Our problem is we found that branded and trend right sunglasses are not easily available and are priced too high.

Being in the industry for past 9 years we realised there was a simple explanation to the problem.

The sunglasses manufacturing and distribution process is far too complicated which in the end hurts you, the customer.

We started our company to create an alternative.

By circumventing traditional channels, designing in-house and engaging with customers directly, we’re able to provide high quality, trend right sunglasses at a fraction of the going price.

We believe that buying sunglasses should be easy & fun. It should leave you looking good, and with money in your pocket.

We are here to challenge the status quo by creating something different.

There are the new rules!

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